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Mexican consumers have been much slower to embrace the on-line shopping wave compared to elsewhere in North America, with low credit card penetration and fear of fraud, among other factors, holding back the e-commerce revolution.  On-line shopping portals launched fairly early on in Mexico, but only recently do the major brick-and-mortar retailing chains seem to be fully embracing the wave of the future, and growth is coming fast.  Mexico’s e-commerce market is among the top two in Latin America with US$17.6 billion in sales in 2016 and averaging 45% annual growth from 2010 to 2016, according to data provided by the Mexican On-Line Sales Association (AMVO).  Nonetheless, e-commerce in Mexico still represents only some 2% of all retail sales, compared to nearly 10% in the United States.  Recognizing the fast pace and overall potential for growth, retailers are taking measures to take advantage, and it seems like all of a sudden omnichannel marketing is all the rage. Continue reading Mexican retail chains hot for omnichannel →