In recent years, The Mexican market for fashionable kitchen, tabletop and other products for the home has registered important growth in size and quality. The entry into the market by Wal-Mart in the late 1990s increased the prevalence of foreign products on store shelves in Mexico. Wal-Mart’s aggressive expansion has also driven its top competitors such as Comercial Mexicana, Soriana and Chedraui to step up their game with greater variety and innovation in their product lines, including housewares.
Upscale department store chains such as Palacio de Hierro and Liverpool have long featured departments offering expensive lines of kitchen gadgets, tableware and home décor items in Mexico, as have stores such as Sears and Sanborns. Regional department store chains such as Chapur in the southeast, Dorian’s in the northwest and La Marina in the central west also offer similar product lines. An important new trend is the recent emergence of specialty stores exclusively focused on products for the home.
Read more about how Mexico’s growing middle class is driving new markets for consumer goods in our post for Mexico Today.